Leggo’s inspires Aussies to cook and share in a Facebook campaign via Hard Hat Digital + BWM
Leggo’s has launched a new Facebook campaign that invites Australians to share
their Italian inspired recipes with the nation created by Hard Hat Digital and designed by BWM.
Leggo’s is on the search for delicious culinary creations for its first ever “People’s Cookbook” which will feature original recipes developed by real people. The heritage of Leggo’s cookbooks stems back to the 1920’s and this new edition marks a change in the way that home cooking has become a shared and social experience.
Aspiring chefs and every day cooks are invited to upload their favourite original recipe via the Leggo’s Australia Facebook page or website. A specially created entry mechanism allows them to submit their recipes as well as share them with friends and family.
The focus of the campaign is to share the country’s passion for Italian food, among the brand’s 90,000 strong Facebook fan base and beyond.
Says Dan Monheit, Hard Hat Digital: “This has been a really exciting project to work on. Leggo’s has been teaching Australian’s how to cook Italian for over 100 years, and in true social style, we’re now handing the reigns to our fans. Our Facebook community has shown us that they’re passionate about cooking and the Leggo’s brand. This is a unique opportunity for us to recognise that passion with an inspired, ‘real world’ reward.”