M&C Saatchi’s Mark + GPY&R Melbourne lead Aussie charge at One Show Interactive with Gold + Silver – McCann’s Dumb Ways to Die gets Gold; Whybin\TBWA wins Green Pencil for Nissan Leaf

Build With Chrome, a collaboration between M&C Saatchi’s digital, data and direct arm Mark, Google Australia and North Kingdom and George Patterson Y&R Melbourne’s Mobile Medic for Defence Force Recruiting have both won Gold and Silver pencils at the globally prestigious One Show Interactive Awards in New York on the weekend.

McCann Melbourne’s Metro Trains ‘Dumb Ways to Die’ was the only other Aussie entrant to win Gold – awarded in the Online Films & Video – Music Videos category.

Build With Chrome  – the campaign that has engaged millions around the world to build their virtual Lego creations via Google’s browser, won Gold in the highly sought after Website – Services category. It also won a Silver Pencil for Integrated Branding Campaign – Online.

George Patterson Y&R Melbourne’s Mobile Medic for Defence Force Recruiting won Gold in the Mobile – Augmented Reality category and Silver in Interactive Advertising – Augmented Reality. McCann Melbourne’s Dumb Ways To Die for Metro Trains in the Online Films & Video – Music Videos category.

Whybin\TBWA Group Melbourne won the Green Pencil for Nissan Leaf: A world without petrol, which is given out to one piece of work, selected from The One Show, One Show Design and One Show Interactive. The work also won a Silver Pencil at One Show Interactive – the only award in the Interactive Advertising – Environmental/experiential – campaign category.

There were 359 winners from 25 countries who emerged from a competitive pool of over 4,500 submissions.

R/GA/New York– led by Aussie expat global CD Nick Law, won Best of Show for its work for Nike+ FuelBand. R/GA was also named Interactive Agency of the Year – an inaugural One Show Interactive distinction – that was determined by The One Club’s new ranking system that will be released next week.

Overall, there were 28 Gold Pencil winners, 38 Silver Pencil winners, 41 Bronze Pencil winners and 252 Merit winners who were honored at Terminal 5 in New York City.

“It’s incredible what R/GA has done this year,” said Kevin Swanepoel, President of The One Club. “It’s not just their work for FuelBand, which is a stellar case study of technical understanding informing creative solutions, but how consistently ahead of the curve they are, proving themselves time and time again in an ever more competitive and quickly-changing creative space.”

Among the most highly-awarded agencies of One Show Interactive 2013 were Wieden+Kennedy/Portland, Forsman & Bodenfors/Gothenburg, The Martin Agency/Richmond, M&C Saatchi/Mark/Sydney, GPY&R Melbourne and Ogilvy & Mather/Cape Town. Their award-winning work includes “Muscle Music” for Old Spice, “Sweden‘s Largest Energy Experiment” for E.ON, “Clouds Over Cuba” for The JFK Presidential Library & Museum, “Build with Chrome” for Google Australia & LEGO, Mobile Medic for Defence Force Recruiting and “Street Quest” for Volkswagen South Africa.

“As technical advancements march on, new ways to communicate and reach audiences emerge,” added Swanepoel. “Every year, we must recalibrate our notions of advertising and media. This year, wearable technology pushed the boundaries. Next year, it’ll be something else.”

View all the One Show Interactive Winners