NAB aims to 'Footify' every Australian in a new campaign + site via Clemenger BBDO Melbourne

Footify1.jpgToday, Clemenger BBDO Melbourne and NAB are launching a campaign to 'Footify Australia' including a new TV spot and website.
 
As many people know, footy is more of a religion than a game in the southern capital and NAB has decided the time is ripe to convert all the non-believers.

VIEW THE SPOT
VISIT THE WEBSITE
For more than ten years, NAB has been a sponsor of AFL - from NAB AFL Auskick and the NAB AFL Rising Stars program to the NAB Cup. NAB has supported some of AFL's greatest stars from the grassroots to the pinnacle of their career. Through their long-term involvement in the game, NAB has also been instrumental in helping grow the game across the nation.
 
Now, NAB needs Australia's help.
 
Footify2.jpgThey have built a website for Aussies to share with their friends who aren't yet aware of the sheer brilliance of AFL. The Footify site contains everything an amateur could possibly need to quickly become a hardcore, knowledgeable fan.
 
People can 'Footify a Friend' by sending them simple tips to help them understand the game - sort of like party pies of football knowledge. Important things such as the kabana to cheese ratio on a footy nibbles platter and footy fashion advice (Tip #17: beanies go with everything).
 
There's also a Footify Glossary to explain some of the new terms you need to learn. After all, you nobody wants to get caught going up the Guts after a Clanger, taking a Screamer, surviving a Don't Argue from a Unit only to kick a Daisy Cutter into the Woodwork. It's enough to make someone Sell the Dummy.
 
And no one is truly Footified until they have a team. The 'Which team am I?' tool will help users find out whether they're a Dog, a Don or a Dee - vitally important tribal information in any AFL conversation (or any business deal or social situation in AFL heartland. Seriously).
 
NAB chief marketing officer, Sandra De Castro, says the Footify site is the culmination of NAB's long history with the AFL.
 
Says De Castro: "The AFL is a huge part of NAB's culture - both internally for our staff and externally for the fans. We want to Footify the rest of Australia and show them what they're missing out on."

The campaign begins today but will build as we near the Grand Final in September. As well as the Footify website, there will be a presence on TV, in press and in social media channels.
 
Client: NAB
Chief Marketing Officer: Sandra De Castro
General Manager Brand & Sponsorship: Kevin Ramsdale and Andrew Wynne
Head of Sponsorship: Tim Clarke
Senior Sponsorship Communications Manager: Katie Hynes
Communications Manager: Lucy Thompson
Agency: Clemenger BBDO Melbourne
Executive Creative Director: Ant Keogh
Creative team: Ben Birchall, Richard Williams, Ant Phillips
Strategy: Heather Lewis
Group Account Director: Lee Simpson
Account Director: Belinda Danks-Woodley
Account Manager: Kate Joiner and Amy Ross
Agency Producer:  Pip Heming
Production House:  Guilty Content
Director:  Tony Rogers
Production House Producer:  Jason Byrne
Off-line editor: Tim Parrington, The Butchery
Colourist: Vincent Taylor, The Refinery 
On-line editor: Eugene Richards, The Refinery
Post Production Producer: Freya Maddock, The Refinery
Music:  Electric Dreams
Composer: Mark Mitchell
SoundProduction: Flagstaff Studios 
Engineer: Paul Le Couteur

2 Comments

b said:

cute

eaglesfan said:

I hear that you are using foreign languages to call the games.
How rediculous.......All immigrants SHOULD learn to speak English !!!!!

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