New look Axis Awards trophy unveiled

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Axis_Trophy1.jpgA new piece of iconography was unveiled last week at the sell-out Axis Awards ceremony and only a handful of creative agencies and production companies in Auckland, Wellington and Sydney have the new trophy taking pride of place in the display cabinet.

Antonio Navas, the 2013 Axis Awards convener of judges took to the stage to reveal the stunning new totem of creativity, a collaborative artwork created by Blake Enting and Cassidy van Dyk of Saatchi Design Worldwide, and sculptor Terry Stringer.

Axis_Trophy10.jpgThe new bronze trophy represents the crucible of the mind, each one, cast in a foundry, is actually full of wax, symbolizing the fluidity and the heat required to feed creativity.

Says Navas: “It’s also probably the world’s first practical trophy. You can put it on display, or, you can have a candlelit dinner with the loved Axis_Trophy16.jpgones you may have neglected in the long hours earning it.”

No doubt the creative juices will already be starting to flow in preparation for next year’s Axis Awards, scheduled for March 2014, and to ensure a new Axis trophy will take pride of place in the cabinet.