NRMA Insurance celebrates 85 years in NSW with new brand campaign via Whybin\TBWA Sydney
On Sunday 19 May NRMA Insurance launched a new advertising campaign in New South Wales, celebrating its 85 years of experience and knowledge helping people get back on their feet.
The new series of television and cinema commercials observe the days after a disaster, as people rally together and optimism returns. The films are observed through the eyes of a travelling musician whose song tells the story on screen.
Lead media is television, supported by Press, Outdoor, Digital Display, Pre-Rolls and Radio.
Says Anthony Justice, NRMA Insurance general manager of marketing: “We are focusing our campaign on the days after a major event, not the disaster itself. It’s the time when people help each other get back on their feet, and in the past 85 years, we have learned how to do this better than anyone.”
Campaign details:
• The campaign is running for NRMA Insurance in New South Wales and the ACT
• The 60″ and 30″ TVCs are seen through the eyes of a travelling musician whose song tells the story
• Support media channels: Press, Outdoor, Digital Display, Pre-Rolls and Radio support TV and Cinema.
Client: NRMA Insurance
Photographer: Derek Henderson
Agency: Whybin\TBWA
Media Agency: Mediacom
TV Production Company: Revolver Films
Director: Justin Kurzel
MD/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Serena Paull
46 Comments
This is seriously good. Well played Whybin
Pass me the rum and a gun….
This is big grown up stuff! What’s happening over there?
I like it a lot by the way.
Feels like a contemporary version of by my side but better
What a depressing spot. The strategy is to blame here, although the execution does little to save it.
Love it, feels geniunely Australian
Caught this on telly last night and it stopped me in my tracks.
Not exactly a huge idea but who cares when it’s executed so well. Congrats to all involved.
would have been better if all the people cleaning up after disaster struck didn’t look so happy. smiles, while removing every piece of ruined furniture from your flooded house… really?
with observer. The smiling faces ruined it for me.
dreary
How utterly superficial.
Nothing unique here. What’s the point of difference? Put an RACV logo on this and it’s their ad.
The people are smiling but the music makes me want to top myself. Pretty to watch though.
I love this – really beautiful work
It would have worked better if it had the line from under the youtube clip.
“The more you’ve been through the more you know how to help.”
Reading the comments here, there appears to be some confusion regarding this spot.
Allow me to clear this up. It’s shit.
Now I’mma gonna let you finish – but I just wanted to say the QANTAS stuff above this is the best stuff I’ve seen for them in a long time.
Interesting that no creatives appear on the post. Maybe Whybins Melbourne did it.
That is one of the worst songs i’ve heard.
I like the music – it makes the ad for me.
And I quite like that its not happy clappy. Doesn’t feel like an ad – except for the smiling flood scene – why would you have people smiling there?
I have seen this on TV and it does stand out.
C’mon guys, it’s rubbish.
@no credit, you’re right, it does look like the work of Whybins Melbourne. Shit.
85 years of supporting people of nsw with the exception of ben oxenbould
What is the song called and who sings it?????
Who is this travelling musician… he stops me everytime I hear the ad. Good one NRMA
Yes whAt is the song and who does sing it???
Is that Matt Walker singing the song??
Yep it’s Matt Walker
Song by Matt Walker talks my breath away.
Pity they didn’t credit him. I had to search to find this forum with (at the bottom) has name!
Love Matt Walker, a deserving muso for the ad. But what is the name of the song, guys?????
I love the song, his sound is amazing, it always makes me stop to listen. Whats the name of the song though…?
A really annoying ad in my opinion. Everytime it starts I turn off the sound.
The song is by my side by inxs
One day someone will figure out what the NRMA brand stands for; instead of this split personality crap.
I like the road services ads.
In the meantime! good video for the musician…not so good for whatever that brand was.
Here’s an idea…can you put up concert dates – and the name of the song it might h.e.l.p
Does anyone think the singer should put down his guitar and lend a helping hand?
I just came across this forum looking for the name of this song. Is this site for folks in the ad game? Cause if it is – what a bunch of tossers you are! Anyway, got what I want, thanks. PS I only watch SBS/ABC so keep up the bad work!
God, I hate that ad.
Some douchebag with a guitar sitting around noodling aimlessly and depressing us all with sub-Dylan groaning while the SES (certainly NOT the NRMA – surprise, surprise!) does all the heavy lifting in the background.
The song is THE most irritating collection of sounds I’ve ever heard. Everyone I speak to hates it. Sounds like a dying giraffe strangled by an out of tune guitar. I turn the channel every time it comes on. Hate it.
Firstly I just want to say tht this commercial is brilliant, it’s directed, produced & casted to perfection. That song & singer Matt Walker is stunning. I’ve stopped everything I’m doing to sit & listen to him, it’s a beautiful well thought out commercial & makes me feel so good.
I’m sorry tht others may feel different, but hey if anyone is talking about you then you have done a brilliant job.
I absolutely love it. Well done x
So glad to see Matt Walker score some ‘air time’ for an ad campaign, hope he was paid handsomely for it, thoroughly deserves it. Those wanting to explore further should check out his earlier Soul Witness album or recent In Echoes of Dawn album, brilliant ambient blues. No, am not some spruiker, just a big longtime fan. 😉
This new add is shit.
It’s a horrible song! Hate the way he sings it and doesn’t make me want to use NrMA.
Pleeeeeease make that woeful ‘tune’ go away.
First time I heard this song it did nothing for me. Now I can’t wait for the ad to come on. Anyone who thinks its dreary hasn’t got a musical bone in their body. On par with neil young.
What a bunch of hypocrites. People smiling as they clean up their flood damaged houses yet to find out that the NRMA will use any device available to them to refuse their claim. Just ask the thousands of NRMA Insurance policy holders in Queensland that the NRMA abandoned.
I will go out of my way never to buy this insurance. The singing is the poorest I,ve ever heard. I have to mute the tv when this ad comes on ..it hurts my ears so much! Get it off!
Someone earlier has said on these posts “it’s so Australian”…excuse me? That deep south US accent doesn’t say Australia to me. I’m astounded how a mob like the NRMA just throws money at this rubbish. Blame the brief and the likely relationship that exists between the creative and Matt.