Perth Zoo launches ‘Who Am I?’ campaign via The Brand Agency showcasing interesting facts
May 7 2013, 4:32 am | | 4 Comments
Can you guess which animal at Perth Zoo likes to splash urine on himself?
This TV commercial is part of the integrated ‘Who Am I?’ campaign created by The Brand Agency, Perth, which showcases fun and interesting facts about some of the zoo’s lesser known animals.
By encouraging visitation, people can take part in the interactive game, find the mystery animals and win an annual family membership.
4 Comments
A nice bit of fun, i like it.
great strat and execution.
I like it. Nice way to deliver the value of zoos.
He’s moved the goalposts again!