San Diego Zoo welcomes you to ‘Koalafornia’ in a fresh campaign promoting the Zoo’s brand new Aussie Outback experience via M&C Saatchi LA
M&C Saatchi LA has premiered a three-spot campaign for the San Diego Zoo, “Welcome To Koalafornia,” to promote the Zoo’s new Australian Outback experience.
Directed by Lorenzo Fonda and produced by dillygent&son, the ads welcome favorite Aussie animals to the Golden State with a slice of Southern California style.
“Lifeguard” references the iconic TV image of a red-suited lifeguard running down the beach. As she runs by in slow-motion, we see a surf-ready koala about to hit some waves.
In “Low-rider” the cuddly marsupial fits right into a familiar California scene, as he cruises down a palm-lined street in a low-rider on hydraulics.
The “Eucalyptus” spot finds the koala at an ‘organic’ pharmacy, with a stoner employee suggesting various strains of green plants as he munches on a eucalyptus.
Agency: M&C Saatchi LA
Producer: Dennis Di Salvo
Executive Creative Director: James Bray
ACD/Art Director: Ron Tapia
ACD/Copywriter: Maria Smith
Group Account Director: Tom Richards
Account Supervisor: Jerad Schutt
Production Company: dillygent&son
Executive Producer: Dilly Gent
Producer: Skot Bright
Director: Lorenzo Fonda
Director of Photography: Justin Gurnari
Editorial: Bonch
Producer: Jennifer Chavarria
Editor: Anthony Cerniello
Color/FX: Bill Pollock
Music: Yessian Music
Executive Producer: Michael Yessian
Composer: Brian Yessian
Sound: Margarita Mix
Engineer: Paul Hurtubise
Executive Producer: Michele Millard
Prod: Whitney Warren
6 Comments
Appropos of nothing to do with this story:
Ah Advertising. It’s so frivolous, so unimportant, it’s just a job not to be taken too seriously. Unless, apparently, you work for Ogilvy in China.
http://shanghaiist.com/2013/05/15/24_year_old_ogilvy_china_employee_dies_from_overwork.php
Pretty ordinary stuff, could and should have been a lot better.
A few have died in Australia from overwork – I’m sure you’d remember them too. Duty of care is unfortunately overlooked, and the worst thing is people tend to do shit work when they’re tired / stressed / overworked.
Happy cows, nicer milk, all that.
koalafornia. worst. pun. ever.
I find the “Eucalyptus” spot offensive. Eucalyptus is the koala’s food source… Not a recreation/medical treatment. Is this what we want the country to think about California… A bunch of stoners giving the precious koala “organic” plants! Not good!
Seriously people!? It’s all good fun. especially the Eucalypyus spot. Carol, don’t be so serious, it’s funny. And we do have dispensaries in our lovely state, so move if you don’t like it.