Smoke signals and RAA send strong message to Adelaide motorists in outdoor campaign via kwp!

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RAAFuming.jpgSouth Australian motorist association Royal Automobile Association (RAA) has launched a new outdoor campaign via kwp! and oOh!

Equipped with an environmentally friendly smoke machine, timed to the rotation of the traffic lights, the outdoor billboard is seen by thousands of commuters each day, piquing curiosities and firmly delivering the campaign’s message.

Key sites on roads across Adelaide include a special build on Hindley and Morphett Street, comprising a cut out extension, steam machine and messaging on an LED display.

The special build carries the message “Miss out and you’ll be fuming” while environmentally-friendly steam pours out of the billboards car extension in time to the changing of the traffic lights below.

 

Creative Director: James Rickard

Creative Team: Matt Minear, Michael Gagliardi, Dave Ormston

Media Team: Lucy McFarlane, Nick Ryder (Ikon Adelaide)

Account Team: John Baker, Andrew Carracher, Jock Auld

Agency Producer: Hayley Johnson

Production Company: oOh! Media

Art: Dan Parsons

Client Team: Frances Brechin, Matthew Selth, Bronwyn Putland

Printing: Cactus Imaging, Silverwater