St. George’s Bank inspires Aussies to look for their dream home in new tvc via Saatchi’s Sydney

| | 15 Comments

Home.jpgSt.George Bank is today unveiling stage two of its exciting new brand campaign, Start Something.

 

Following its highly anticipated brand relaunch last Sunday which encourages Australians to unleash their little dragon, the bank will today speak directly to Australians wanting to start buying, start bidding or start hunting for their new home.

The new TVC, which will go live Wednesday 8th May, features the Bank’s new ‘little dragon’ who continues to encourage Australians to start something and make their dream of home ownership a reality. 

The new TVC also promotes St.George’s new 5% deposit home loan for new customers.

 

Says Martine Jager, general manager strategy, marketing & customer experience: “The new home loan advertisements are the next stage in the evolution of our Start Something campaign.

 

“We are reminding them that we want to help even more customers make a start and become a home owner. We’re want to help people stop renting and start buying – if that’s what they want. Start bidding, start building or renovating – whatever it may be, we’re here to help Australians get started. Low deposit requirements and low interest rates mean that homeownership has never been more within reach’.”

Watch out for the next instalment.