The Mint Partners grows its activation offering with addition of Hyundai Australia to its portfolio

Strategic lifestyle agency, The Mint Partners, has been recognised for its ideation and creativity for clients by its appointment as Hyundai Australia’s lifestyle communications agency.

The appointment follows a strong period of growth for the agency, which recently moved to its new premises in Surry Hills, and appointed new senior team members to grow its digital and activation offering.

The Mint Partners has been appointed to work in partnership with the Hyundai public relations team to generate lifestyle media coverage and creative activations that will integrate into existing properties, plus conceptualise and execute major event and stunt activations, whilst driving overall lifestyle media engagement.

Says Brett Galvin, managing director, The Mint Partners: “We are delighted to welcome Hyundai to our stable of premium lifestyle clients. Their innovative and creative positioning is perfectly aligned with our agency ideology, and we can’t wait to bring a series of fully integrated concepts and ideas to life for Hyundai over the coming year.”

The agency has had an exciting twelve months, growing their enviable client stable steadily across the lifestyle space. The hotel and property division of the company has continued to thrive. Late 2012 saw The Mint Partners’ appointment by GPT & QIC to reinvigorate the MLC Centre with a series of creative activations that will roll out during 2013/2014.

The agency also welcomed a number of Asian Hotel clients including Bangkok-based Sukosol Hotel Group and the Park Royal on Pickering in Singapore to join cornerstone hotel clients, QT Hotels & Results, Art Series Hotels, The Byron at Byron Resort & Spa and Tower Lodge.

The Mint Partners continue to represent the best Australian hospitality clients with Keystone Group, Rob Marchetti, Australian Vintage, Manfredi Enterprises and newly launched coffee brand Espresso di Manfredi.

The agency, owned by Galvin and Genevieve Taubman, began on Taubman’s kitchen table in 2007. Born out of a shared passion for the communications sphere and sharing a strong reputation in the food, hospitality and wine categories, Galvin and Taubman have grown the business organically through word of mouth and reputation.

The agency is well recognised as experts in numerous ultimate lifestyle categories including fashion, beauty, travel, property, art and major event amplification as well as the food, beverage and hospitality sector. It includes a team of twelve communications professionals, and a number of highly specialised consultants who consistently drive successful campaigns and results.