Veksner: We are now literally talking to ourselves

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Screen+Shot+2013-05-12+at+11.01.jpgBy Simon Veksner, head of ideas, Naked Communications Australia

Is this what advertising has come to?

A snarked-up copywriter hunched in a darkened social-media war room, lobbing jibes at another copywriter in some other bunker in another city, both overseen by their respective clients pecking nervously at a soy macchiato.