We shipped our pants, now we can get Big Gas Savings at KMart in latest spot via Draftfcb
May 24 2013, 7:54 am | | 6 Comments
Draftfcb Chicago has followed up its wildly successful ‘Ship My Pants’ spot for KMart with ‘Big Gas Savings’, featuring the same family.
The offer: save 30 cents a gallon if you spent $50 or more at Kmart.
Agency: Draftfcb, Chicago
Chief Creative Officer: Todd Tilford
Executive Creative Director: Jon Flannery
Creative Director, Copywriter: Berk Wasserman
Creative Director: Todd Durston
Group Executive Producer, Agency Producer: Chris Bing
Production Company: Bob Industries
Executive Producers: T.K. Knowles, John O’Grady, Chuck Ryant
Producer: Brian Etting
Director: Zach Math
Client: Kmart
Chief Marketing Officer: Andrew Stein
Vice President, Creative: Mark Andeer
6 Comments
Fucking FULL credit to all involved getting this campaign through. Brilliant stuff and nice follow-up.
This is better than the first one, smarter. I do hope there’s more to come.
Flawless Victory
FATALITY!
only slightly less good than Ship My Pants, but that’s no putdown because SMP was epic. What a fucking great campaign this is. Jealous.
Totally awesome. Surely the Australian K Mart client will want to run this here – albeit with one small word change to allow for cultural differences: “Big Petrol Savings”.
Don’t groan, something very similar happened a while back.
It’s no ‘down down’ but it’s not bad.