YouTube stars gather for OZ’s first online video conference VIDinc to educate on businesses how to drive brand engagement using online video

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VIDINC.jpgVIDinc, Australia’s first-ever online video community event has been launched to help shape the future of the online video content marketplace in Australia by bringing together global stars and industry leaders at a two-day event in Sydney, held at the Sydney Convention Centre on 17 and 18 August.

Program details and ticketing information are available here at VIDinc’s website.

The event will educate attendees on how they can create online video content for social platforms like YouTube to find fame and followers, enabling them to build their brands and be a part of a growing social video content movement that is building viewership faster than traditional television audiences.

This event will include VIDinc PRO, a comprehensive workshop for businesses who want to understand how they can improve brand visibility using online video, featuring insights from video production to audience engagement experts. The workshops will focus on topics such as social media engagement and online marketing, as well as how to leverage Google’s functionality effectively, using SEO to analytics to drive ultimate audience traffic and stickiness.

 

Ritchie Perera, co-founder of VIDinc believes the recent shift from television screens to online content particularly via mobile and tablets demonstrates that Australians are hungry for more personalised, engaging online video content.

 

Says Perera: “We’re really excited to be hosting such incredible talent in Australia for VIDinc’s premier. This event will give Australian companies the opportunity to interact with global brands and to learn how they have used online video successfully to connect with their customers. VIDinc provides a forum for discussion to addresses the growing desire among those in the media, entertainment and production industries to create compelling and engaging content that will draw people to their brands.”

 

The attending experts and celebrities have challenged the influence of traditional television broadcasters by wielding a collective audience of over 11 million subscribers to their channels with almost 2.5 billion total video views. Attendees at the event include industry experts, comedians Kassem G and Lisa Nova of successful YouTube video network Maker Studios as well as Australian comedian JehanR and Perth-based DJ Pogo, with more speakers to be announced over the coming weeks.

 

Says Sarah Penna, co-founder of Big Frame: “VIDinc excites me because it is showcasing people who are successful without the support of a traditional talent/programming/broadcasting model. Individuals and brands now have the power to create conversations and be broadcasters on their own terms and that is changing how we create and consume media in a big way.”

 

Australians are now watching on average almost six hours of online video per month and this is quickly outstripping traditional television content, which is continuing to see viewership decrease[1]. With nearly one in two internet users visiting online video sites like YouTube and Vimeo and the rise of online video superstars/content creators, some drawing six figure salaries annually through advertising revenue, online video as a medium is forcing brands to pay significant attention to how this should be integrated within the marketing mix.