20 Aussie entries make the cut at shortlist stage of the Cannes Promo & Activation Lions – Leo Burnett Sydney lead the Aussie agency pack
Australia has scored 20 finalists at the shortlist stage of the Cannes promo & Activation Lions, led by Leo Burnett Sydney with four finalists followed by McCann Melbourne, DDB Sydney and Saatchi & Saatchi Sydney with three apiece.
Australian Shortlist:
Coca-Cola ‘Small World Machines’ via Leo Burnett, Sydney (x2)
Cadbury ‘Joy Sculptures’ via Saatchi & Saatchi, Sydney (x2)
McDonald’s ‘McDonald’s becomes Maccas’ via DDB Sydney (x2)
Bundaberg Rum ‘Road to recovery’ via Leo Burnett, Sydney (x2)
Metro Trains ‘Dumb Ways to Die’ via McCann Melbourne (x2)
James Boags Draught ‘Facinators’ via Mojo, Sydney
NAB ‘Big Brother’ via Clemenger BBDO, Melbourne
TAC ‘A Place to Remember’ via Grey, Melbourne
Defence Force Recruiting ‘Airforce FM’ via GPY&R, Melbourne
NAB ‘Stand Ins’ via Clemenger BBDO, Melbourne
Ikea ‘Valentines Day’ via 303Lowe, Perth
Toyota Landcruiser ‘Outback Dirt Wash’ via Saatchi & Saatchi, Sydney
Art series Hotels ‘Overstay Checkout’ via Naked Communications, Sydney
V/Line’Guilt Trips’ via McCann Melbourne
McDonald’s ‘Track my Maccas’ via DDB Sydney