28 Aussie entries make the cut at shortlist stage of the Cannes Direct Lions – Dumb Ways to Die and Small World Machines lead the charge

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415441-dumb-ways-to-die-thumb-400x225-108048.jpgThumbnail image for SWM - 6.jpgAustralia has scored 28 finalists at the shortlist stage of the Cannes Direct Lions, led by by McCann Melbourne with three finalists for Metro Trains ‘Dumb Ways to Die’ and Leo Burnett Sydney with three finalists for its highly fancied ‘Small World Machines’ campaign for Coca-Cola.

McCann Melbourne is the most nominated Australian agency, also with two finalists for the V/Line ‘Guilt Trips’ campaign, followed by Leo Burnett, Sydney which also has a finalist for the Diageo ‘Road to Recovery’ campaign.

The following entries had two finalists: A Message From Jennifer for Parkinsons Victoria, via DDB Melbourne, Air Force FM for Defence Force Recruiting via George Patterson Y&R Melbourne, Camouflage Packs for Arnott’s via DDB Sydney and Fair Go Bro for Virgin Mobile Australia via Havas Worldwide Sydney.

The Direct Lions ceremony will be held tomorrow night at the Palais.

Australian Finalists:

Small World Machines, Coca-Cola, Leo Burnett Sydney (x3)

Dumb Ways to Die, Metro Trains, McCann Melbourne  (x3)

A Message From Jennifer, Parkinsons Victoria, DDB Melbourne (x2)

Air Force FM, Defence Force Recruiting, George Patterson Y&R Melbourne (x2)

Camouflage Packs, Arnott’s, DDB Sydney (x2)

Fair Go Bro, Virgin Mobile Australia, Havas Worldwide Sydney (2)

Guilt Trips, V/Line, McCann Melbourne (2)

The Letterbox Tarp, Suncorp Insurance, George Patterson Y&R Brisbane

Te Araroa – The Long Pathway, Tourism New Zealand, Whybin\TBWA Sydney

Name Tunnels, Amnesty International, M&C Saatchi Sydney

Reverse Robberies, Oak Flavoured Milk, The Monkeys

The Day We Gave Australia Parkinsons, Shake it Up Australia Foundation, Ogilvy & Mather Sydney

Joy Sculptures, Cadbury, Saatchi & Saatchi Sydney

Telekenize the Rainbow, Skittles, Clemenger BBDO Sydney

Patrol vs Beethoven, Nissan, Whybin\TBWA Melbourne

Road to Recovery, Diageo Australia, Leo Burnett Sydney

Pencils Equal Profits, Australian Writers and Art Directors Association, Clemeger BBDO Melbourne

Mailbooks for Good, The Footpath Library/Random House, BMF Sydney

The West End Draught Reclaim, West End Draught, BMF Sydney