Acer launches innovative experiential pop-up stand at Sydney Film Festival via Webling
June 13 2013, 6:01 pm | | No Comments
Acer needed an innovative way to attract passers-by to their Martin Place pop-up stand at the Sydney Film Festival so full-service digital agency Webling got a troupe of digital paparazzi, brought to life via gesture recognition, giving visitors a red carpet moment.
Using a kinect camera, a big TV and some smart tech, our “virtual” paparazzi reacted to passers-by in real-time, called them over, begged them to strike a pose and snapped endless photos, all triggered by gesture and movement.
The result was a fast, fun engaging experience to draw 
punters inside the Acer stand and create talkability among the visiting crowd.
The instalation is still in action at Martin Place.