Adstream reports growth in HD TVC delivery

Adstream today reported a 20 per cent month-on-month growth in the delivery of High Definition commercials to stations now broadcasting in HD.

Since mid 2012, Adstream has been delivering HD TV commercials to stations for broadcast in full HD.

The final on-air results of using HD are noticeable and significant according to Adstream managing director, Peter Miller.

Says Miller: “There is an appreciable lift in resolution, depth and colour, and the audio is delivered uncompressed.

“Brand values are really celebrated, as they should be, and creativity shines though. HD TVCs are significantly larger than SD TVCs and require a fair bit of bandwidth, which we have in spades.

“So far Adstream has delivered 1,290 HD commercials and we haven’t missed a deadline.

“Creative fidelity is critical for categories such as beauty, food travel, prestige, fashion and motor vehicles. HD finishes the job beautifully.”

HD and captioning for the hearing impaired are two of the value added services Adstream offers.

Adstream currently delivers HD commercials to 7Mate, GEM, One Metro, TVNZ and TV3 with more stations planned to come online later this year.