Archibald/Williams conceives new fundraising event and campaign for White Ribbon Australia
Together with White Ribbon Australia, Archibald / Williams has developed a new fundraising event to help raise funds and awareness for White Ribbon Australia, called White Ribbon Night.
Each week, at least one Australian woman is killed by a former or current partner. So on Friday 26 July, White Ribbon is asking Australians to have a night in with your friends, family and colleagues to raise funds and help put a stop to violence against women: Have a night in, to get the word out.
The campaign is supported by an animated TVC and online film, digital communications and press.
Says Libby Davies, CEO at White Ribbon Australia: “White Ribbon Night was developed to complement White Ribbon Day in November, as a way to raise funds for our primary prevention initiatives. We are hopeful that White Ribbon Night will be a success for years to come so we can continue to put a stop to men’s violence against women.”
To host your own event, make a donation and spread the word, visit whiteribbon.org.au.
1 Comment
Great animation too!