Aussie expat TBWA\UK Group president Lindsey Evans set to return to Australia for family reasons

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Lindsey Evans.jpgLindsey Evans, the much-lauded former managing director of The Campaign Palace, Sydney and founding partner of the award-winning creative hot shop Happy Soldiers is returning to Australia after less than a year as president of TBWA\UK Group – citing family reasons.

Evans took the plum UK role in September last year, joining the newly appointed chairman and chief creative officer of TBWA\UK Peter Souter.

She came to TBWA after a stint client side as GM marketing with one of her long term clients, Pacific Brands, where she was responsible for a portfolio of brands including Bonds with acclaimed creative work including The Birthday Project.

Evans is credited with reviving one of Australia’s most awarded and respected advertising agencies, The Campaign Palace – since folded into Y&R Group – when she joined as MD of the Sydney shop in 2005. The agency doubled the size of its team and tripled its profits within two years through a drive in creativity, introducing digital and channel planning and new business. She left The Campaign Palace in 2009 to become one of the founding partners of Happy Soldiers – which, in just two years, became Australia’s most creatively awarded independent agency in recent history. Evans sat on the board of The Communications Council, Australia’s marketing communications body.

Before that Evans had a strong TBWA connection, having spent five years as managing director of New York based creative shop Weiss Stagliano Partners – joining when it was acquired by TBWA in 2001 – before moving on to become MD of its branding agency TBWA\Brand Architecture International, then on to Sydney as a managing partner of Whybin Lawrence TBWA. Evans began her career in the UK, as a graduate trainee with Cogent.