Beautiful strangers meet in the countryside in the new Red Rock Deli TV spot via 303Lowe Sydney

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Redrock.jpgRed Rock Deli and 303Lowe Sydney have released a new commercial shot by Steve Hudson through Prodigy.

 

The commercial entitled “Siren” shows a chance meeting between two beautiful strangers in the countryside – and the consequences of tasting new Red Rock Deli Sour Cream and Caramelised Onion chips for the first time.

Says Richard Morgan, executive creative director at 303Lowe: “We wanted to tell a story that brought to life Red Rock Deli Chips unique, premium positioning. This spot almost has a fashion feel to it; telling a seductive, surprising tale about the desire for Red Rock Deli Chips.”

 

The campaign launches this Sunday evening with a 45 second spot, and will be pre-released to Red Rock Deli’s Facebook fans.

 

Says Jenni Dill, Red Rock Deli marketing director: “We believe this new ad presents the Red Rock Deli flavour experience in a thought provoking and memorable way – just what you’d expect from a chip that is Made Like No Other.”

 

Music was composed by Elliott Wheeler at Turning Studios.

 

Executive Creative Director: Richard Morgan

Writers: Sean Larkin, Veronica Copestake

Art Directors: Chris McMullen, Adam Whitehead

Chief Strategic Officer: Jon McKie

Agency Producer: Sean Ascroft

Head of Business Management: Matt Clarke

Senior Business Director: Karen Russell

Marketing Director: Jenni Dill

Senior Brand Manager: Catherine Archer

Director: Steve Hudson

Production Company: Prodigy

Producer: Marge McInnes

Music: Turning Studios

Editor: Richard Learoyd