Cadbury Dairy Milk unveils new campaign to support the launch of two new Marvellous Creations via Saatchi & Saatchi, Sydney
Joyville is once again appearing across the country as Cadbury Dairy Milk brings back the Marvellous Creations TVC, via Saatchi & Saatchi, Sydney, and gives it a fresh new twist to celebrate the launch of two brand new creations.
Building on the successful launch of the Marvellous Creations range last year, Cadbury Dairy Milk continues to deliver wide eyed wonderment with two new flavour combinations Clinkers, Gummi Bears & Choc Biscuit and Clinkers, Raspberry Chips & Marshmallows.
To celebrate the launch, the popular Marvellous Creations TVC from 2012 has been re-cut to highlight the exciting new ingredient combinations in both 30 and 15 second versions.
Cadbury Dairy Milk will also support the innovation with a 360 degree campaign encompassing digital, PR and cinema.
The new TVC launched on air yesterday (June 2) across Australia.
Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk, said the Joyville brand platform, which celebrated its 12 month anniversary in April, continues to go from strength to strength.
Says Wicks: “Consumers are really embracing the concept of joy and the magic that Joyville inspires – Marvellous Creations is the perfect example of this.
“The Marvellous Creations TVC is so full of energy and joy, we are very excited to see it back on TV screens with a brand new look reflecting the new creations.”
Cadbury Dairy Milk Marvellous Creations continues to exceed customer expectations, currently commanding over 6.5% share of the total chocolate blocks market since its launch just 12 months ago.*
*Source: “Mondelēz International calculation based in part on data reported by Nielsen through its Grocery & C*Track service for the Confectionery Category (Mondelēz International-defined) for the period MAT to December 2012, for the Australian total grocery & convenience market. (Copyright © 2013, Nielsen)”
Production/Post Production: Heckler
Creative: Saatchi & Saatchi, Sydney
Digital: Visual Jazz Isobar
Media: Carat
PR: Royce Communications
4 Comments
Once full of wit and charm, these have become tired pretty quickly.
Oompa loompa oompa-de-doo. We’ve got a new commercial for you.
why do people PR bad, ugly, cheap CGI ads?
PR is for good stuff. Come on.
Wonky!