Clemenger BBDO Sydney, McCann Melbourne and Curious only Australian agencies to make 2013 One Show Entertainment finalist round
One Show Entertainment, the longest running award show of it kind to exclusively recognise the intersection between brands and entertainment, has announced the shortlist which includes Aussie finalists Clemenger BBDO Sydney with two, McCann Melbourne with two and Curious Film with one.
Clemenger BBDO Sydney’s ‘Telekinize The Rainbow’ campaign for Skittles has been shortlisted in the ‘Branded Apps’ category as well as its ‘Mimeisthai’ campaign for TEDxSydney in the ‘Experential’ category. McCann Melbourne’s ‘Dumb Ways To Die’ for Metro Melbourne has been shortlisted in the ‘Non-Broadcast – Short-form’ category as well as the ‘Creative Use of Music Supporting a Brand’ category. Curious Film, Sydney’s MTV Exit A Simple Plan work has been shortlisted in the ‘Television – Specials or One-time Screenings’ category.
One Show Entertainment honors work that goes beyond traditional product placement, as well as the strategy and creative thought process that inspires today’s riveting brand messages, while producing content that is genuinely entertaining.