‘Giant spider traps drivers’ in the new Bingle Car Insurance television campaign via gho Sydney
First it was a 50 foot woman rampaging through Sydney. Then Melbourne was under attack by flying saucers. Most recently a bizarre wasp-woman created havoc and now, in the fourth instalment of the campaign, a giant spider is set loose upon unsuspecting motorists.
Says Kathryn Jennings, Bingle marketing manager: “Bingle is all about delivering great value-for-money, comprehensive car insurance. Our job is to let people know about it in a way that cannot be ignored.”
The new commercial went to air last night and reinforces the message that Bingle is here to save Australia from ‘enormous’ car insurance premiums.
Says Murray Redwood, creative director of gho said: “This campaign is quite literally built upon a big idea. It’s all about getting a smile that sends punters onto the Bingle website.”
Kathryn Jennings – Bingle, Marketing Manager
Murray Redwood – gho, Creative Director
Jason Anthony Joe – gho, Art Director
Lucienne Booth – gho, Account Director
Garry Jacques – Heckler Productions, Director
1 Comment
Isn’t WASP an acronym for White Anglo Saxon Protestant? Seems like Bingle is offering an alternative to the companies owned by the wealthy, social elite, yet it is underwritten by AAI, part of the Auto &General group of companies, one of the largest insurers in the United Kingdom. I wonder who owns all that?