The Kingdom appointed to Peter W Beck

The Kingdom has won a competitive pitch for the Peter W Beck wedding band and precious metals accounts. Adelaide agencies and the incumbent were involved in the pitch process.

Says Troy O’Brien, Kingdom creative director: “This win proved that The Kingdom can creatively out-gun the big boys. Our eyes are now firmly set on a place in the top five Adelaide agencies.”

Traditionally a B2B business, Peter W Beck is now looking to increase brand awareness within the consumer market, nationally and internationally.

Says Josh Welbourn, Kingdom Principal: “We see the Peter W Beck account as a fantastic opportunity to work creatively in a very interesting category. Wedding bands are not traditionally celebrated, so positioning the band in the same space as the engagement ring is going to be a great challenge.”

Peter W Beck remains a privately owned and operated Australia enterprise, based in South Australia for over 35 years, under founding and managing director, Peter W Beck.

Now an elegant, ambitious and established business, Peter W Beck has proven itself more than worthy of being Australian’s market leader in all things associated with precious metal products and services.