Leading Melbourne agencies choosing global shows results in suspension of MADC Awards

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MADC_Logo-300x95.jpgFor the first time in its long history the MADC has been forced to cancel its awards programme for 2013.

 

MADC president Nigel Dawson said some leading agencies had withdrawn from the awards after being forced to choose between supporting local awards and entering global shows.

 

Says Dawson: “The MADC awards don’t carry the global weight of other shows and without the support of all Melbourne agencies, the 2013 MADC Awards are not financially or credibly viable. We will suspend the MADC Awards this year and re-emerge with a new format for 2014.”

However, Dawson stressed only the 2013 Awards are affected by this decision. The country’s oldest advertising club will still continue to exist.

 

Says Dawson: “Our truly important educational schemes, Ignition and Creative Raw, will power on and continue to bring the next generation of advertising and design creatives up through the ranks.”