Mr Potato Head fronts Smiths’ new campaign for its ‘Popped’ range via Clemenger BBDO, Sydney

Clemenger BBDO Sydney and Smith’s have launched a campaign to support the release of a new potato snack range called Smith’s Popped.

A TV spot featuring Mr Potato Head fronts the campaign, with The Castle star and Smith’s Chips favourite, Stephen Curry appearing in a cameo role to set the scene for the much-loved character.

WATCH THE SPOT

Says Jenni Dill, Smith’s marketing director: “We’re extremely excited by the launch of Smith’s Popped potato snacks. The product itself is something quite unique, both in taste and texture as is the advertising campaign that Clemenger have created.  We know you’ll love ’em’.”

The national campaign will be accompanied by outdoor and digital executions, including a Facebook App live tomorrow at https://www.facebook.com/smithschips, where fans can create their own Mr. Potato Head avatar.

Says Paul Nagy, executive creative director at Clemenger BBDO Sydney: “It was a treat to work with Mr Potato Head. A genuine professional and a lovely guy to boot. He really does love these new chips…I couldn’t watch him eat them on set though. Way too weird.”

With 50% less fat, the new air-popped range is aimed at those on the lookout for a healthier snacking option.

Client: PepsiCo

Executive Producer: Mike Vanderfield