Nine campaigns from Australia makes the cut at the shortlist stage of Branded Content Lions

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dumb ways to die.jpgOnly nine campaigns from Australia have made the cut at the shortlist stage of the Branded Content Lions, including three for McCann Melbourne’s Metro Trains ‘Dumb Ways to Die’ campaign.

Branded Content shortlist for Australia

Clemenger BBDO Sydney for TedX Sydney ‘Mimeisthai’

Leo Burnett Sydney/Leo Burnett Chicago for Coca-Cola ‘Small World Machines’

The Monkeys Sydney for Oak Flavoured Milk ‘Reverse Robberies’

McCann Melbourne for Metro Trains ‘Dumb Ways to Die’

McCann Melbourne for Metro Trains ‘Dumb Ways to Die’

McCann Melbourne for Metro Trains ‘Dumb Ways to Die’

Clemenger BBDO Sydney for Skittles ‘Telekinize the Rainbow’

Host Sydney for Coca-Cola ‘Share a Coke and a Song’

Leo Burnett Sydney for Bundaberg Rum ‘Road to Recovery’