Pirates, knights and vikings feature in Melbourne Mint’s latest radio ad campaign via The Reactor
What do pirates, knights and Vikings have in common with people who manage their own super? Everything – according to The Reactor and client Melbourne Mint.
Together, they’ve launched a new radio campaign that aims to highlight gold’s long established place in the history of personal wealth. The ads will run solely on Melbourne’s highest rating commercial talk station, 3AW, taking advantage of their listener base to target investors and people with self-managed super funds.
Says Nick Brown, The Reactor’s creative director: “The client loved the scripts on paper and were really happy with the end result. The finance and super sector can traditionally be a little safe, so it’s great to have a client who’s willing to have some fun.”
Melbourne Mint’s general manager, Greg Scealy has high hopes for the campaign.
Says Scealy: “I’ve worked in radio in the past, so I’m well aware of not only its power to get your message across, but the role great creative can play in helping you do that. Exploring the role gold has played throughout history provides a great platform for our message that gold is, has been, and will be one of the best places to safeguard wealth.”
2 Comments
Really nice radio campaign, especially for a dull category that is usually filled with celebrity endorsement or finance speak. This campaign would make for a great TV!
Never thought I’d be mildly amused by someone saying ‘I found a term deposit’.