Reborn appoints ex-Holler senior creative strategist Gual Barwell in head of strategy role

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GualPhoto.jpgIndependently owned digital creative agency Reborn has appointed Gual Barwell (left) as head of strategy following several client wins this year.

Barwell joins the agency from Holler Sydney where he was senior creative strategist and prior to that he was director – Asia Pacific at Contagious Communications. His experience has had him work both in the UK and Australia on global brands  that include Audi, Heineken, Coca Cola, IAG, Diageo, Reckitt Benckiser and more.

In his new role, Barwell will be responsible for introducing and implementing new thinking into the business. He will work closely with existing clients and the internal teams within the agency to drive the strategic offering for future growth.

Says Barwell: I am incredibly excited to be joining Reborn, an agency with an agenda to createworld-class work and the internal competencies to deliver. I was drawn to the passion and verve that Reborn displays in its approach to producing strategically lead, innovative and technically impeccable, creative work. With some phenomenal projects in the pipeline, I have no doubt that Reborn will go from strength to strength.  I look forward to guiding Reborn and our client’s strategic intentions, helping the agency and our partners fully realise the impact that we are poised to make on the global creative industry.

Says Sabir Samtani, managing director of Reborn: “Gual is a world class strategic thinker with a proven track record in creating and developing big digital ideas. Besides Gual bringing a unique and interesting way of thinking, it was really important for us to have someonewith edge, and we couldn’t be happier. We have some pretty ambitious plans and with the recent client wins it’s a great time to have him on board.”