RSPCA QLD launches new work for its brand repositioning campaign via the Engine Group
June 25 2013, 2:53 pm | | 5 Comments
Queensland RSPCA has again teamed up with the Engine Group to launch new work for its ongoing brand repositioning campaign.
To further support the RSPCA’s claim that ‘we’re all creatures great & small’, Engine has tapped into scientific fact about just how similar humans are to animals.
This new creative is running across print, press, digital and outdoor mediums across QLD.
The brand repositioning originally commenced with a new TVC featuring the voice of Geoffrey Rush earlier this year.
5 Comments
Nice work!
Onya Korbs.
Do you think the headline is big enough?
I can’t read it!
What’s it all about?
From the Campaign Palace work…to this.
It’s lovely work that evokes empathy for the cause and love for the brand. It adds a lovely layer to the original campaign. Simon, get a dog. You need some unconditional love you cynical twat.