Selleys launches interactive ‘Handyman House’ site addition to provide DIY advice via BWM

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Handyman.jpgBWM is launching Selleys Handyman House today on the Selleys’ website, giving people access to step-by-step DIY advice at their fingertips through their computers or mobile devices.

The virtual Selleys Handyman House, created by BWM, will include 20 ‘how to’ videos ranging from easy to moderate home DIY projects demonstrating how people can easily complete projects using Selleys products.

Says Simon Hadfield, general manager of BWM: “People now look online for advice and information so we thought it was important to ensure that Selleys’ wealth of DIY knowledge could be shared anytime, anywhere.

“The Selleys Handyman House is the modern day evolution of the Selleys Handyman Bar that many of us grew up with. Now with easy-to-follow instructions available online and in the comfort of your home, it makes projects easier to complete yourself without needing someone to show you how.”

The Selleys Handyman House will be housed online within the Selleys website. The videos are all up to three minutes duration.

Says Stuart Sutherland, Selleys marketing director: “Selleys has always played an important role in helping people complete their DIY projects. We’re very excited that the Selleys Handyman House will make it easier than ever before.”

Director: Simon Frost

Production Company Producer: Donna Frost

Editor: Simon Frost

BWM – Agency

Rob Belgiovane – Executive Creative Director

Rocky Ranallo – Creative Director

Simon Hadfield – General Manager

Pete Watman – Copywriter

James Page – Executive Digital Producer

Tiffany Campbell – Agency Producer

Abby Hunt – National Head of Onscreen

Selleys – Client

Stuart Sutherland – Marketing Director

Ewan Sprong – Category Manager

Jon Dunkley – Digital Communications Manager

Production Company: Blue Boat Productions