Skittles lets you touch the rainbow in a new digital campaign via Clemenger BBDO Sydney
Following on from the success of their last campaign for Skittles, ‘Telekinize the Rainbow’, which picked up three Bronze Lions at Cannes last week, Clemenger BBDO Sydney brings Australia www.touchtherainbow.com.au.
The website, which invites users into a not-so-average pawnshop and turn everything they click on into Skittles, was created to support the Australian and New Zealand release of the ‘Skittles Touch’ advert developed by TBWA/Chiat/Day New York.
Says Paul Nagy, executive creative director from Clemenger BBDO Sydney: “We’re thrilled to be making another digital campaign for Skittles. They’re a client who understands the need for highly engaging TV combined with rich interactive experiences. This type of work is critical for today’s connected age and this new campaign is another great example.”
Says Leanne Rimando, Skittles brand manager: “Whether it’s giving people telekinetic powers or simply updating our Facebook page, Skittles is constantly looking for ways to entertain and engage its fans with unexpected moments that provide a twist on reality. And with Touch The Rainbow, we’re bringing the imaginary world of Skittles to life in more ways than ever.”
To bring the concept to life, Clemenger enlisted the help of the content studio, Drifter and post-production house, Heckler. The Heckler 3D team worked with the Drifter digital design and development team to create a highly engaging combination of video rich content and digital interactivity.
Says Josh Hunt, Drifter creative director: “This was a great example of collaboration between the talented creative team at Clemenger, and our dual production capabilities at Heckler and Drifter to create something fun.”
Says Mick Watson, head of 3D at Heckler: “Our visions of seeing more such collaboration of visual effects specialists working with digital specialists to create engaging interactive video content came to life on this project. A trend we see growing in the future.”
18 Comments
Ohh man, where to start…. This is so old school… Badly compressed sound, terrible predictable animation…
Also, Flash! It’s 2013 for crying out loud!
Shit. Next!
piss poor clemenger. piss poor. how do you go from the previous skittles work, to this hammy hackneyed shit? good luck during the next award season.
Old idea. Old technique. So 2005.
It is taking too long to load.. it has been 2 mins, and it is only loading at 32%. I am thinking of abandoning it. Good thing it doesn’t work on smartphones.
This is poor. Very poor. Touch the rainbow? More like touch the shit.
Fun and kind of addictive. Compliments the tvc well.
So many angry little people on this blog.
…at St Leonards. Shame all the talented people responsible for the decent work have all left the building. Tourism Australia could be the next big opportunity!
Maybe a banner?
Um, why?
Bursting bubble wrap bubbles is more entertaining.
I disagree with the majority of comments.
Could have had a few more easter eggs built in – but definitely fun and does the job.
nice work.
Not amazing, but nice effort!
This is crap. Plain and simple. It’s not ironic enough to get the pass for being a bit shit.
@reeevesy it’s not ‘nice work’. It’s a concept from 1999.
reevesy really? Easter Eggs?? What decade are you in???
This reminds me of all those early Flash showcase website of yester years.
No idea, just an average execution online from a borrowed TVC idea.
I’d be ashamed to put my name to this in 2013.
An expensive way to say nothing.
Would would actually sign that off?
concept is about 5-6 years too late.
load fail.
flash, really?
what a shame. something great could’ve been done with the budget, which i’m sure was decent.