Survival expert Bear Grylls set to star in new Nature’s Own campaign via Arnold Furnace

Nature’s Own has launched a new partnership and spot via Arnold Furnace with adventurer, survival expert, TV host and author Bear Grylls.

Shot on location in the United Kingdom by world renowned director Rocky Morton,  the campaign TVC sees BG scale cliffs, battle freezing waters and muster wild animals in a bid to recreate Nature’s Own products in the wild – but will it be that easy?

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The partnership will also see Bear appearing in print, outdoor and in-pharmacy advertising where he will take on a new challenge – can he replicate Nature’s Own products with nature alone?

Says Grylls: “I am super excited to be part of the Nature’s Own and Sanofi team, as I’m a big believer in great attitude and great health.

“Vitamins are a key part of keeping healthy; as they can help us make the most of our health and strength.”

Sanofi Consumer Healthcare’s head of marketing Mike Abbott is pleased with Arnold Furnace’s delivery of the campaign.

Says Abbott: “The Arnold Furnace team’s creative thinking is second to none and that shows in this campaign.

‘Their creative has captured our partnership with Bear Grylls perfectly. It’s positive and energetic and perfectly highlights what Nature’s Own stands for – the best of nature intensified by our science.”

Says Luke Fitzgerald, director of Sanofi Consumer Healthcare the makers of Nature’s Own said he was thrilled to have Bear join the team.

Says Fitzgerald: “At Nature’s Own we take the best of nature and optimise it through science to deliver evidence based products that help Australians maintain and improve their health.

“We are extremely happy that Bear Grylls has chosen to come on board. He’s an expert in his field and recognises the importance of vitamins, minerals and supplements to support his and his families’ lifestyle.

“He chose to partner with us knowing he would be representing a brand that’s underpinned by knowledge and science.”

Fitzgerald said the partnership with Bear Grylls was another step in the ongoing transformation of Nature’s Own.

Says Fitzgerald: “As one of Australia’s most popular and longest established vitamin, mineral and supplement brands, Nature’s Own experts are at the forefront of product development and category insights.

“We know that shoppers see the category as complex and confusing. At Nature’s Own we are cutting through that confusion with quality products that are easy to identify and choose.

“We want our consumers to know we are serious about providing them with evidence based products, most of which are researched, developed and manufactured locally at our world class facility in Brisbane.

“That’s why we are rolling out new look Nature’s Own packaging and new shopper solutions units. It’s also why we have partnered with Bear Grylls – to helping our customers understand the quality and evidence that underpins the Nature’s Own range.”

The Nature’s Own Bear Grylls campaign will air nationally from Sunday 30 June 2013.

Creative – Arnold Furnace

Media – Zenith Optimedia