Watch out Cannes: the Metro Trains ‘Dumb Ways to Die’ campaign is about to steam into town

June 14 2013, 5:52 pm | BY Lynchy | No Comments

CB Aust_JuneCover.jpgMcCann Melbourne is set to bathe in Cannes Glory from Monday next week as its Metro Trains ‘Dumb Ways to Die’ campaign steams into town.

With 12 Lion categories entered, chances are it will end the week as the most awarded campaign in Cannes Lions history, beating previous record holder Tourism Queensland ‘Best Job in the World’ via SapientNitro, Brisbane, which won three Cannes Grand Prix in 2010.

Categories entered are: Film, Radio, PR, Promo, Direct, Media, Branded Content, Outdoor, Press, Cyber, Titanium and Integrated.

One suspects there’s a great chance for four or five Grand Prix plus a dozen Gold Lions.

And then there’s all the other Australian contenders which we’ve showcased over the last month. There’s no doubt this year will be Australia’s best performance ever.

Make sure you keep the latest issue of Campaign Brief (or subscribe) so you have a permanent reminder of what a record year Australia had at Cannes in 2013.