Westpac welder gets cut through with business owners in new campaign via DDB New Zealand

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Westpacone.jpgThis week, New Zealand viewers were introduced to Wayne the welder who is typical of thousands of Kiwi small business owners who, like Wayne, ‘think’ owning their own business gives them freedom.

Westpactwo.jpgDDB’s humorous take on Wayne’s lack of work/life balance is sure to deliver cut through for Westpac.

Says Michael Healy, Westpac’s portfolio director of brand and marketing: “One of the long standing truths of owning your own small business is that half the time it feels like the business owns you. While Westpac can’t help you with another weekend at the beach, we can help you make your business banking a bit easier.”

Says Andy Fackrell, executive creative director from DDB: “Wayne has already garnered a huge following in just one week quite simply because his plight resonates with so many of us who long for a better work/life balance.”

‘Welder’ is the third but not final spot in the ‘Start Asking’ series following ‘Hand outs’, ‘Start Asking’, ‘Old Flatties’ and ‘Balance Transfer’, upholding Westpac’s refreshing approach to the banking category.

Category: Business equipment and services

Agency: DDB New Zealand

Client: Westpac

Production: Prodigy Films

Director: Tim Bullock

Executive Creative Director: Andy Fackrell

Creative Director: Shane Bradnick

Copywriter: Jay Hunt / Pete Gosselin

Art Director: Jay Hunt / Pete Gosselin

Producer: Nikki Walker

Production Company: Prodigy

Executive Producer: Judy Thompson

Agency Producer: Rosie Grayson

DOP: Germain McMiking

Editor: Adam Willis

Sound: Jon Cooper

Post production: Toybox

Planner: Rupert Price

Account Director: Jenny Travers

Group Account Director: Zoe Alden

Callum Wilson: GM Strategy and CE

Sharon van Gulik: Head of Brand and Marketing Communications

Michael Healy: Portfolio Director – Brand and Marketing Strategy and Customer Experience

Michal Petrus: Senior Marketing and Planning Manager of SME Marketing and Customer Experience

Marianne Falconer: Portfolio Manager, Business Marketing