Whitetag clothing brand launches new outdoor and online campaign via Shannon & Co.

| | 2 Comments

WT POSTER 1.jpgThe Whitetag brand will promote their new range of coastal clothing, using outdoor and social channels.

Shannon & Co, who have been working with the brand for over a year, designed the online and created the Born on the Coast campaign.

Says Ant Shannon, Shannon & Co. creative director: “We are lucky to be involved with such an inspiring brand, one that gives back so much to Australia’s coastal ecology.”

Says Kent Stannard, Whitetag founder: “I set up Whitetag with the purpose of helping to raise funding and awareness for shark science and research in Australian waters. I come from the coast, and decided to produce apparel to make it work. It was my close friend surfing legend Wayne Lynch who suggested I go for it, so I pledged to give back the same contribution to the environmental program, Tag For Life and the sharks.”

WT POSTER 2.jpgCD – Ant Shannon

Photographer – Clare Plueckhahn

Print A/D – Vaughn Cornell

Digital A/D – Keith Downes

Client – Kent Stannard

Media strategy – Kelly Martin, Creative Outlet Media