Whitetag clothing brand launches new outdoor and online campaign via Shannon & Co.
The Whitetag brand will promote their new range of coastal clothing, using outdoor and social channels.
Shannon & Co, who have been working with the brand for over a year, designed the online and created the Born on the Coast campaign.
Says Ant Shannon, Shannon & Co. creative director: “We are lucky to be involved with such an inspiring brand, one that gives back so much to Australia’s coastal ecology.”
Says Kent Stannard, Whitetag founder: “I set up Whitetag with the purpose of helping to raise funding and awareness for shark science and research in Australian waters. I come from the coast, and decided to produce apparel to make it work. It was my close friend surfing legend Wayne Lynch who suggested I go for it, so I pledged to give back the same contribution to the environmental program, Tag For Life and the sharks.”
CD – Ant Shannon
Photographer – Clare Plueckhahn
Print A/D – Vaughn Cornell
Digital A/D – Keith Downes
Client – Kent Stannard
Media strategy – Kelly Martin, Creative Outlet Media
2 Comments
The photos are stunning the rest is a train wreck!
Toot toot ! 🙂