Whybin\TBWA Sydney leads agency pack at shortlist stage of 2013 Effies with 12 entries ahead of Clemenger BBDO Melbourne with 11
The Communications Council has announced the campaigns that have made Round Two of Effie judging. A total of 96 finalists, from 31 agencies, are now competing for advertising effectiveness awards across 18 categories.
Whybin\TBWA Sydney leads the agency pack with 12 entries making the finalist round just beating out Clemenger BBDO Melbourne who have 11 finalists. Coming in at equal third is Clemenger BBDO Sydney and George Patterson Y&R with seven entries apiece.
Says Matthew Melhuish, Effies chairman: “Almost half of this year’s submissions have made it through to the second round, which bears testament to the high quality of work being produced by many of our country’s advertising agencies. These are examples of ideas that have spurred real change and earned impressive results, and so they have made welcome and insightful reading for our judges. Now things get a little more difficult – it will be interesting to see which ones stand out in Round Two.”
Says Colin Wilson-Brown, chairman of Judges: “I’d like to thank the 100 Judges for their generosity in time and experience in judging this round of the fifth annual effectiveness awards. The Finalists have had to demonstrate strong cases to get through to this point but the next phase will really test their arguments and results. Round Two of Judging will take place on 16th July by a panel of 48 senior marketers and industry experts.”
The Effie winners will be announced at a gala dinner in Sydney on Thursday 5th September.
The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA).
Other sponsors and supporters include Millward Brown, The Advertising Standards Bureau, Adstream, B&T, Commonwealth Bank, Healthcare Communications Council, The Digital Edge, The Newspaper Works,and Trapdoor Productions.
View the full list of finalists – 2013 Australian Effie Awards Finalists.pdf
For further information about the Effie program visit www.effies.com.au.