Abbott’s Village Bakery asks social media fans to ‘Adopt A Loaf’ in new online campaign via BMF

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AVB.001.jpgAbbott’s Village Bakery is giving social media fans the chance to ‘Adopt A Loaf‘ of virtual bread in a new campaign via BMF.

 

The social media campaign builds on the “Free Range Bread” campaign, which launched in March, and allows Facebook users to adopt one of Abbott’s Village Bakery’s free-range loaves.

Users can sign up to ‘Adopt A Loaf’ on the Abbott’s Village Bakery Facebook page and will also have the opportunity to win free bread vouchers and go into a draw for a cash prize.

AVB.002.jpgSays Tracey Fox, group brand manager for Abbott’s Village Bakery: “We had such an amazing response from our Facebook community around the Abbott’s Village Bakery Free Range Farm that we wanted to give people the chance to interact with the loaves by adopting and naming them.”

 

The campaign runs throughout July.

 

Client: George Weston Foods

Agency: BMF