Adam Ferrier and Marco Eychenne set to chair Creative panel, Lucinda Barlow + Emily Amos to chair effectiveness panel at 2013 ADMA Awards

The Association for Data-driven Marketing and Advertising (ADMA) has announced this year’s chairs of the Creative and Effectiveness panels for the ADMA Awards.

Adam Ferrier (top, left), founding partner/global head of behavioural science at Naked Communications, and Marco Eychenne (top, right), executive creative director at Lavender, are the chairs of creative.

The list of judges can be viewed here.

A registered psychologist, Ferrier co-founded Naked Communications, one of Australia’s most awarded agencies, regularly winning agency of the year across various disciplines. He is a popular TV and radio commentator and blogger, and writes for The Australian, The Drum and AdNews with his commentary also appearing in TIME, Fast Company, The Guardian, The Wall Street Journal and Adage.

Eychenne is one of the leading direct and interactive creative directors in Australia today. His work was voted one of the world’s top direct marketing campaigns as judged by the WON Report which tallies worldwide awards. His integrated and digital work has been highly awarded, both in Australia and internationally.

Chairing the effectiveness panels are Lucinda Barlow (bottom, left) head of marketing at Google AU/NZ, and Emily Amos (bottom, right), general manager of customer engagement at Woolworths Limited.

Barlow leads Google’s marketing efforts to bring Google products to Australian and New Zealand users and help more businesses grow online. Prior to this appointment, Barlow was head of corporate communications and public affairs for Google AU/NZ. She brings 13 years’ experience working in Internet and mobile in Asia, the US and UK.

Amos has held several senior roles at Woolworths. As general manager for customer engagement, she is responsible for the Everyday Rewards Loyalty Program including digital and direct marketing, customer analytics, customer insight (research) and customer-facing contact centres across the Woolworths Group. Prior to this, she was head of the Everyday Rewards Program and developed and implemented digital direct marketing strategy for the Woolworths Group. She started her career at Woolworths as manager of investment evaluation in 2004.

Says Jodie Sangster, ADMA CEO: “Adam, Marco, Lucinda, Emily represent the best from both agency and client side. They have been carefully selected based upon their extraordinary experience, creativity, profile and knowledge. I know they will do an outstanding job overseeing the judging and I look forward to working with them.”