Adshel reveals how like-minded Sydney ad and media agency folk are in a survey and iconograph
A tongue-in-cheek survey conducted by Adshel, has revealed what a homogenous and like-minded bunch agency folk really are. It reveals that most of the Sydney ad and media industry live in the same suburbs, eat at the same places and take a very similar (and short) journey to work. Compared to the majority of Sydneysiders, agency folk live in a bubble, away from where the real action happens.
Just have a look at some key facts, as revealed by the ‘How Agency are you’ Adshel survey:
– 41% of us spend our free time hanging with our colleagues and slamming beers
– 43% listen to Mumford & Sons while at work
– While 78% of all Sydneysiders live in the Greater West or beyond, 41% of all agency folk live in the City and Inner city
– 72% of Sydneysiders drive to work, whereas most agency folk catch the bus or train
– 76% of agency people have never been to Parramatta Shopping Centre, or even know where it is!
– More than half of the industry (62%) have eaten at Bondi Italian in the last month
Says Nicole McInnes, marketing director, Adshel: “Most of us who work in media and marketing don’t realise what a ‘bubble’ we live in. Sydney is much more diverse and multi-faceted than we realise, with the majority of the action happening outside of the Eastern suburbs, CBD and the inner west.
“What we wanted to do with the survey is to find a fun way to get agency folk to think about the other, often neglected, side of Sydney. Our OOH offering reaches 90% of all Sydneysiders and our street furniture sees 86% of all trips made in and out of the city. That’s certainly more than all of us, as an industry, experience of Sydney every day!”
If media industry folk don’t start thinking more about all of Sydney, the industry may be at risk of completely losing touch with the consumers.
7 Comments
The industry will always be kept in touch by the planners who arrive from the UK one day and are experts in Australian consumers the next
Good stuff Common. You rule.
Cool story bro
Not surprised we employ the same old people from the same backgrounds and experience that creates vanilla milkshakes. More variety in medicine and law – tragic for a supposedly creative business. Ad agencys are such low risk takers.
“Ad agencys are such low risk takers.” *agencies
– I think in most cases it’s the client that’s adverse to risk taking.
No-one from Parramatta wants to ‘see’ Church St when they flick on the box. Come on. They want to be entertained, and should aspire to the brands/ideas that entertain them.
I’m sick of clients that insist on producing the least-offensive work as possible in order to try and appeal to as broad a group of people as possible, that ultimately gets noticed by no-one.
Mirrors. Don’t hold ’em up. You don’t need to be a westie to make them buy shit.
I don’t need to be told you don’t know who Sydney is. Thats obvious from your attitudes whenever I am in a meeting with you people. So ignore the content of this article and consider context… “We are one crowd, removed from the scourge of the west” is the underlying context. Yes indeed… The media folks that quietly syphoned off all the money and margin in the advertising industry are now saying “we’re just like you” to the people who do the creative work for a pittance nowadays. Media is a necessary commodity. Nothing more. Creative creates something that might attract me a new customer, or renew interest from an existing customer. Consider an airliner as a metaphor. The plane takes years to design by a group of highly skilled engineers, who take into account a host of external factors and client needs. It is heavily tested, rethought, magnified, evolved, retested. Thought has gone into every stitch in every seat, into every billionth of an inch of every material, every rivet, every rolled aluminium piece. This is the creative agency and their focus on solving a complex problem, on refining it and on bringing it to market. The media agency sells fuel. Thats it. And we all want it cheaper please.