ALDI launches cheeky new ‘Prices You’ll Love Talking About’ campaign via BMF Sydney

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ALDI is set to get tongues wagging with the launch of a new price advertising campaign via creative agency BMF Sydney.

The new ALDI campaign with the tagline, ‘Prices You’ll Love Talking About’ aims to bring to life the enthusiasm that customers experience when they discover the great value of shopping at ALDI. The campaign launches with a series of TVCs and that will be supported by Outdoor, Press, Catalogue, Online and in store POS advertising.

The latest campaign builds on ALDI’s recent work for ALDImobile, The Perfect Aussie Christmas, ALDI Lunchbox and Mamia nappies and maintains the brand’s unique tone of voice.

Says an ALDI spokesperson: “Every retailer has their price led campaign. We wanted to do ours the ALDI way and celebrate our core brand benefit, delivered in a way our consumers wouldn’t see coming and can’t miss.”

Says Carlos Alija and Laura Sampedro, ECDs at BMF: “ALDI customers cannot help talking about its amazing value. Sneaking in your conversations anything that we are passionate about is something that we all do from time to time.”

Executive Creative Director: Carlos Alija & Laura Sampedro

Head of Art: Sian Binder

Interaction Design Lead: Nev Fordyce

Art Director: Patrick Chambers

Copywriter: Mark Carbone

Catalogue Creative Lead: Sophia Coghlan

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Catalogue Lead: Jessica Donnelly

Account Manager: Amanda Nguyen & Mitchell Young

Strategy Planner: Ali Tilling

Director: Sam Peacocke

Production Company: Robber’s Dog

Post Production: Method Studios

Agency Producer: Jenny Lee-Archer

Media Planning and Buying: Maxus