ANZ launches latest ‘Inspiration’ spot and integrated campaign via Whybin\TBWA NZ
New Zealander’s are renowned for their ingenuity and Whybin\TBWA New Zealand’s latest campaign for ANZ brings this truth to life by demonstrating how the bank can help when inspiration strikes.
The campaign, which launches with a 60″ TVC, shows New Zealanders at moments of inspiration by going inside customers’ minds to see synapses firing and ideas gathering momentum.
Whybin\TBWA New Zealand’s chief creative officer, Toby Talbot, says the agency wanted to extend the Patrick Jane idea in New Zealand.
Says Talbot: “The brief was to demonstrate that no matter where you are in New Zealand or what your idea might be, ANZ has more specialist expertise on the ground with more insight to help bring it to life.
“New Zealanders are renowned for big thinking. We wanted to capture the spontaneity and magnitude of those thoughts and position ANZ as the first call to make big ideas happen.”
The TVC is supported by an integrated campaign including out-of-home, in branch and a campaign microsite created by Whybin\TBWA’s Digital Arts Network (DAN). In the coming weeks, three further 30-second TV spots will elaborate on the stories of some of the characters introduced in the original TVC.
Matthew Pickering, head of retail marketing at ANZ, says the new campaign emphasises the benefit of ANZs service offering.
Says Pickering: “Understanding our customers’ dreams and aspirations and demonstrating how we can help them achieve their goals is what great service is all about. We’re in the enviable position of having more experts in more places around the country than any other bank. That means we’re in a great position to help all types of people and businesses at a truly local level.
“The campaign demonstrates our commitment to helping bring Kiwi dreams to life,” adds Pickering.
Agency – Whybin\TBWA
Chief Creative Officer – Toby Talbot
Creative Director – Steve Kane
Producer – Kim Baldwinson
Senior Creatives – Julian Andrews, Steve McCabe
Group Head – Jodi Willocks
Senior Account Director – Frith Morrissey
Senior Account Manager – Amanda Green
Production Company – Curious
Director – Ash Bolland
Producer – Tara Ridell
Animation – Blockhead VFX
Lead VFX – Nigel Mortimer
Lead 3D – Melanie Tonkin
VFX Producer – Meg Strange
Client – ANZ
Head of Marketing – Mike Cunnington
Head of Retail Marketing – Matthew Pickering
Senior Marketing Manager – Erin Dudding