APN Outdoor turns heads with Adelaide’s first HD billboard completing the company’s digital dream

With the announcement today of securing Adelaide’s first ever, large format, high definition, roadside digital billboard, leading outdoor provider, APN Outdoor, subsequently takes out two more wins. They are now the first to market with a true, Australia-wide, national digital billboard pack and after successfully switching on the Auckland Digital Billboard this month, the first to market with a trans-Tasman digital billboard pack.

APN Outdoor CEO, Richard Herring, explained the significance of the milestone APN Outdoor have achieved: “When we launched Melbourne’s iconic Young & Jackson Digital Billboard, it kick-started the race to be able to offer advertisers Australia’s first ever national Digital Billboard pack. Our commitment to this project has delivered a first for the industry, the country and in fact, the trans-Tasman region.”

Says Damien Rath, APN Outdoor’s general manager of digital, commented on the successful securement of the Adelaide Digital Billboard.

Says Rath: “Working with Adelaide City Council on the Gouger St site has been a very rewarding process. Due to their forward-thinking approach, they have been able to embrace this opportunity and join the bigger picture of what APN Outdoor can offer advertisers – vibrant, high definition advertising campaigns in another high traffic, quality audience filled environment. Adelaide Council and its residents will also benefit by a component of community use of the screen.”

The new site, located on busy Gouger Street, is currently a static Supersite and will be converted to a digital billboard in the last quarter 2013.