Australian Physiotherapy Association airs ‘Improve Your Move’ short film via Truce Films

| | 8 Comments

improve your move.jpgThe Australian Physiotherapy Association today launched it’s ‘Improve Your Move’ campaign spearheaded by an online short film produced by Truce Films.

‘Improve Your Move’ was written and directed by Nicholas Clifford is a part of a campaign that is aimed at getting more people through the door at physiotherapists around Australia.

Says Ruth Heenan, general manager of marketing and communications at the APA: “We are finding lately that the general punter is trying alternative therapies because they are unaware of the breadth of ways a physiotherapist can help them to overcome their physical injuries. We wanted to get the message out there that physios can in fact assist people from all walks of life in a variety of ways – and we wanted to do that in a fun way”.

The hero of the story is a border-collie, Mojo, who struggles to receive attention from his physically dysfunctional family. Says Clifford on breaking the steadfast rule of filming with pets and children, “Working with animals is always an interesting prospect but something I have come to really enjoy and I think delivering the message through the story of Mojo makes the film more fun and entertaining for the audience”.

Says Heenan about working with the team at Truce: “The guys really got my brief. I was blown away by how they were able to interpret it and breathe life into it. On top of their unbounded creativity, I found that they were incredibly professional and I always felt I was in good hands. I am already trying to figure out how I can use them again. On top of it all, they are just really good guys.”