CB Exclusive: Hahn dumps Publicis Mojo for Whybin\TBWA, Sydney after competitive pitch
July 31 2013, 12:26 pm | | 20 Comments
CB Exclusive – CB hears from informed sources that Publicis Mojo, Sydney has lost the prized Hahn business to Whybin\TBWA, Sydney after a competitive pitch.
More on this soon no doubt.
20 Comments
Whybin’s are killing it
And could the last person to leave Mojo turn off the lights please?
Keeping it in the family it would seem – pitches like this will become a waste of money for publicis omnicom. How do we get the kids to play nice?
and that’s all the reason Pub-nicom will need to merge the two…it’s sad but we’ll all be at the pub saying goodbye to Mojo pretty soon…Just like we were The Palace….
Is that what you heard CB?
Did you at least look to clarify, no you didn’t.
Anyway, back to nothing…
We shouldn’t be sentimental about this. The landscape changes. The scary thing is that this great work couldn’t stop the agency from imploding, nor losing the business.
Granted, created a couple of years ago.
I’m not taking the blame for this one
Digital killed the video star.
Makes total sense though. Everything both Matty and Dave have done in the beer category has been magic. Whybins will take over the world or at least every brand Lion Nathan have by the end of the year.
@ Matty&Dave Lover,
Not sure that beer relay for Tooheys New set the world on fire.
Considering how bloody awful that last ‘beer ordering’ campaign was, is it any wonder?
The beer ordering campaign was the WORST ad in history… We’re they wanting to lose the business?
Beer ordering was a campaign devised by clients, executed by an Agency fearful of losing the account. Resulting in them losing the account.
I agree with Roger, above.
I don’t work for Mojo but anyone can see that those ads are the work of a client rather than the agency. Thus, the importance of holding your ground and pushing back. Suits, take note. It’s better to die your way rather than someone else’s.
Let’s see, under the current leadership, and those not long departed, Mojo has gone from being one of the top agencies in the country, with strong creative teams and a great roster of clients in Melbourne and Sydney to how many departed CDs? how many beers and cars and airlines departed?
Why does she still have her job?
Unless pre-merger, this was the whole idea at S&S, Publicis, and Burnett’s to a lesser extent?
@ Just a question probably more the fault of earlier departures more than current leadership – it takes a few months to decide to change, a couple more to pitch and decide.
Because NineMSN is what a top creative agency wants to be.
Yes the previous regime did the damage and left a broken agency, but this most recent loss is a no-confidence vote with the agency having selected a decidedly retail business specialist to lead a creative business.
Maybe the problem with this agency is you have juniors working on big bits of business and so called ‘traffic’ managers calling the shots on who they get into solve tricky briefs…just saying.
That would be a fair point ‘get rid of the juniors’ if indeed it was juniors running this peice of business. The responsibility has got to lie with the senior creatives on this one.
I think we should be careful before we start offering opinions on where the blame might lie.
I would suggest that the last campaign was not ‘created by client’ because it seems to be full of a lot of content, ideas, types of personalities all through the work. Its disjointed and full of creative luxuries.
Looking at the work for Hahn SuperDry it is noticeable that they have never stood for anything. It’s all advertising fluff. Even the Nightrider ad doesn’t really stand for much. Just 80’s kitch which is probably going over the heads of most of the people who drink the stuff. (Not old people – the taste profile is light)
Perhaps this lack of identity should lie with strategy? Or creative direction? Or marketing?
Whatever the case, one company who has held the brand for a few years, after a another company held the brand for a few years before that, has passed the baton on to a new company.