Holden asks consumers to think again in new series of spots via AJF Partnership, Melbourne
July 9 2013, 3:29 pm | | 18 Comments
Holden is asking Australians to think again about its brand in a new series of spots for various models created by AJF Partnership, Melbourne.
Each spot ends with the line: Think you know Holden? Think again.
18 Comments
I THINK I’ve seen this before
Anyone read The Australian?
Your ‘ads’ for this great brand are meaningless and hardly help a dying Aussie on it’s last legs. Way to put the nail in the coffin AJF.
I KNOW I’ve seen this before! Disappointing effort from the creative department at AJF.
Caucasian white loaf output as usual from all the lovely white folk at AJF.
A done-before line. A missable idea. Predictable car shots.
Isnt this last years work with a new VO?
Sah 90’s.
Wake me for dinner Betty.
I really think this is irresponsible advertising. ‘Whatever the client will buy’ is sometimes not the best, or even the most ethical way to do advertising. Holden needs to find something meaningful and resonate to say in it’s advertising – AJF need to try harder.
Seriously poor judgement to run this campaign while asking for another $60m in government subsidies.
Since when does a mashup of a print campaign and a retail radio campaign pass as a broadcast campaign?
Get an agency AJF. This is pathetic.
You can smell review all over this client. Never thought I’d feel bad for Holden. Quite an accomplishment.
…another turd from the agency that specialises in unsophisticated predictable lowest common denominator type advertising
Is it just me, or is there something slightly homoerotic about the two Colorado guys disappearing together in the woods?
It’s just you.
@ Honestly is correct. This was done last year. http://youtu.be/zzL2JCMVauw
Shameful.
I quite like them…
I quite like them…
Hey slightly sceptical. there are two girls in a bar in one of those ads. Is it just me or are they slightly lesbians? dickhead.
AJF. The new Singo.
Clearly a ripoff of an idea that was done last year for Holden. Nothing new or inspiring.