Lion’s Beer, Sprits & Wine adds Barker Grey Sydney to its creative agency village roster

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1971_brand_image_v1_001.jpgLion’s Beer, Spirits & Wine business has added Barker Gray Sydney to its agency village roster following a highly competitive pitch that included five other design agencies.

 

Barker Gray joins as a design partner, alongside existing agency partner Energi, to support creativity and innovation in design across Lion’s portfolio of leading beverage brands that includes three out of the top five beer brands in Australia.

Lion’s brands include leading local beers XXXX Gold, Tooheys New, Tooheys Extra Dry, James Boag’s Draught; international brand partners including Stella Artois, Corona and Guinness; as well as cider and wine brands.

 

“As we look to boost momentum this year in redefining the image of the beer category and to lead it into new territories, it is important that we have the right partners on board to support us,” said Matt Tapper, National Marketing Director, Lion Beer, Spirits & Wine Australia.

 

“From the pitch process we were excited by the strategic design capability and creativity of Barker Gray.  We feel they are the right partner for us at this time to work alongside Energi to bring to life some of the design elements of our marketing mix.

 

He added, “Lion has a powerful stable of brands and we are committed to continuing to build distinctive, timeless visual Identities that are universally recognised across our numerous touch points.”

 

Johnny Barker, Director at Barker Gray continued, “As we celebrate our 10 year anniversary this month, the agency is truly enjoying the significance of this win. We’re revelling in the prospect of working together with Lion, to further build their iconic brand portfolio.”