Mavi launches global ‘Paint it Mavi’ integrated campaign created by Bondi Advertising
The beach-based creative agency Bondi Advertising, whose motto is ‘think outside the flags’, has recently seen its work going global.
The ‘Paint It Mavi’ campaign launched at Berlin’s recent Bread’N’Butter Fashion Event before being rolled out in Europe in print and outdoor this week. The integrated campaign was initially produced to support Mavi’s successful growth through major Australian retailers David Jones, Just Jeans and The Glue Store.
The Mavi global brand team acquired the Australian campaign and commissioned the extensions.
Paint It Mavi builds on trend insights, the Turkish origin of the brand and, features rising Australian actress Courtney Eaton.
Says Jones Allen, creative director: “It is a win for Australian creativity every time local work is being used abroad. Especially when a European brand sources from Bondi Beach to create influence in fashion capitals like Berlin, Paris, and London”.
Bondi Advertising creative work is also appearing throughout New York in July. Their client Pie Face have opened five new outlets in Manhattan this year. Each feature Bondi Advertising’s creative across branding, packaging, promotions, in-store signage and digital social media content.
Says Steve Muller, agency marketing and strategy director: “We’ve worked hard to strengthen the Pie Face brand messaging in Australia over the last 12 months. To be shaping how Americans are falling in love with this great Aussie export brand is rewarding.”
The international exposure caps a busy six months at Bondi Advertising, who have flagged their interest to work with more local marketers that manage brands with a global outlook.
3 Comments
Everything’s in slo mo.. Even when they throw paint.. Cool!
“The true meaning of MAVI in Turkish is ‘Blue’. This brand truth was the cornerstone for the campaign that works harder then a traditional ‘shoot-theproduct’ fashion approach. ” Woah we got some geniuses here.
Maybe Bondi Advertising only works on people who live in Bondi.