Mentally Friendly helps A.H. Beard put Australia to sleep in new online campaign and challenge

Mentally Friendly is pushing Australian bed manufacturer A.H. Beard as the Australian sleep experts with the latest online campaign for the retail sector, The Six Week Sleep Challenge.

This unique challenge is a new format to increase awareness of the connection between the importance of a good night’s sleep and personal health. The latest digital program from Mentally Friendly is designed to get an accurate understanding of Australian sleeping patterns as well as increase awareness of the importance of a good 8 hours.

Says Nick Gower, co-founder of Mentally Friendly: “The challenge for us was to find a meaningful reason for A.H.Beard to engage with their consumers on a daily basis given the life cycle of a mattress is roughly 8 years.

“This program proves that even when it seems like a brand or industry doesn’t have relevant news for consumers each day, there are still strategic ways to engage consumers online.”

When signing up for the sleep challenge, participants will need to define the type of sleeper they are, selecting from one of four possible scenarios. Each week participants will be provided a new sleep challenge, with advice from A.H. Beards in-house sleep expert, on how to complete the challenge customised to their sleep style.

Says Paul Blewett, national marketing manager at A.H. Beard: “A.H. Beard is committed to improving people’s lives through superior sleep whether that’s by providing them with great beds or giving them the knowledge to improve their sleep through our six week sleep challenge.”

The Six Week Sleep Challenge commences on the 3rd July and all participants go in the draw to win an A.H. Beard bed valued at $4,000.