Mia Muse toys around on Melbourne trams in a stunt via creatives Ellie Dunn + Kieran Moroney
July 24 2013, 10:20 am | | 21 Comments
Mia Muse – an online shop for women’s toys has recently surprised commuters by giving them a tram ride they are sure to remember.
The ambient stunt was created by Ellie Dunn and Kieran Moroney.
The stunt took advantage of Melbourne’s uniquely shaped tram handles to promote Mia Muse’s online range. Leaving commuters never to see tram handles the same way again.
The story was also picked up by the daily commuter newspaper mX.
Client: Mia Muse
Creative: Ellie Dunn, Kieran Moroney
21 Comments
Now when I’m holding a tram handle, not only am I wondering whose unwashed hands has held it before me, I can now imagine it being all up in an unwashed minge. Super.
Hey guys! Hey guys! Guys! Guys! Hey guys, listen! Have you ever noticed how much tram handles look like dildos? Have you ever noticed? Have you? Huh? Guys? Cos, they kind of look like dildos.
Shit like this is of zero use to anyone.
Nice one Kizza!
Nice, gets the brand out there in a cheeky but innocuous way. I think ‘P’ must’ve had a nasty experience with a dildo or something.
I wonder if we’ll see a whole bunch of tram handles go missing…
Free publicity is of pretty good use to Mia Muse I’d say.
Good job Ellie and Kieran.
Hey p!
You sound a little stressed and uptight. Don’t worry babe, we sell lots of things that can help. Kisses!
Hey p!
You sound a little stressed and uptight. Don’t worry babe, we sell lots of things that can help. Kisses!
Once upon a time, this would have won at Cannes.
You don’t have to be “stressed and uptight” or have had “a nasty experience with a dildo” to see that this is complete rubbish.
This sort of shameless shit is the bane of our industry.
If the team responsible puts their resumé on my desk, I’ll tell them exactly that.
not even award school worthy
Looks like an IUD much more than a toy. Should have been for a Gyno clinic maybe? Nah, still shit. FAIL.
Top work Mia Muse, you really got a handle on things.
Hey p, that bean ain’t gonna flick itself
“The bane of our industry”? That’s a tad grandiose now isn’t it? It’s just advertising, mate. We ain’t saving babies here.
Good to see the creators of this wank-fest are monitoring the comments closely. Clearly you’re not getting enough gratification from the sponsor’s product. Sad indictment on the manufacturer, I’d say.
Seems like a bit of fun for the average punter who would normally experience a boring tram ride every morning. Wish it was on my tram.
Jesse’s right – bane of our industry? Really, a few tags on a handle seen in real life by maybe 10 people? That’s what’s killing us?
Lighten up, it’s a nice idea and a bit of fun. Sure as shit a lot better than half the cack the ‘industry’ puts out – have a look at the amount of outdoor as an example with their tiny logos and paragraphs of copy.
p & MC obviously frustrated traditional creatives not quite understanding why these types of great ambient ideas work for some clients. MC – this type of work is our industry now.
I feel so used. You only want me for my love handles.
The mention in mX was a quarter page article on the second page.
So when you consider mX’s circulation of 90,809 copies, it’s more than a little bit of free media.
All created by a one off stunt that is sure to ruin the advertising industry.
Call me a scambulance